Results tabular-graphic description

Paradowska, Monika

Results tabular-graphic description

dc.abstract.en	[en] To develop sustainable urban mobility, many hard measures have been developed to encourage drivers to resign from cars, and at the same time to increase the attractiveness of alternative transport modes. Soft measures, based on building pro-environmental and pro-social attitudes and promoting sustainable mobility, are intended to increase the effectiveness and acceptance of hard measures. However, soft measures tend to be underestimated, even though they can increase the acceptance of restrictions for car driver and close the "attitude-behaviour" gap that occurs when consumers' actual behaviours are divergent from their attitudes towards these behaviours. Mobility still remains an area with a large “attitude-behaviour” gap due to the low willingness to resign from cars, even despite the growing ecological awareness of Poles. With this in mind, the project aimed to investigate the extent to which different combinations of direct, visually supported information about private and external costs and benefits influence the replacement of cars with more sustainable modes of urban transport and thus reduce the "attitude-behaviour” gap. To achieve the goal, the Author used the assumptions of behavioural economics and the output of studies on sustainable consumption, and experimental research was developed using the CAWI technique. The study was conducted in March 2023 among Wrocław residents aged 30-40 who had a driving license and a car at their disposal. Respondents were divided into 4 equal groups A, B, C and D, three of which (B, C, D) received in the experimental part of the questionnaire different visual information referring to the private, social and environmental costs and benefits resulting from more sustainable transport behaviour. The research results confirmed the existence of framing effect, loss aversion and endowment effect, as well as different reactions to various visual stimuli and, therefore, their different effectiveness in closing the "attitude-behaviour" gap. This confirms the untapped potential of soft measures in the transformation towards sustainable mobility, as well as the need to further develop the behavioural model of car users in terms of creating and testing effective social marketing tools and using them in sustainable urban mobility policy.
dc.contributor.author	Paradowska, Monika
dc.coverage.from	2022-10-01
dc.coverage.to	2023-09-30
dc.date.accessioned	2025-02-19T12:45:38Z
dc.date.available	2022-10-01
dc.description.financeorg	Attribution
dc.identifier.uri	https://dspace-demo.pcgacademia.eu/handle/123456789/255
dc.language	pl
dc.pbn.affiliation	nauki o zarządzaniu i jakości
dc.rights.original	CC-BY
dc.subject.en	„attitude – behaviour” gap
dc.subject.en	transport behaviours
dc.subject.en	framing effect
dc.title	Results tabular-graphic description
dspace.entity.type	Product